Portfolio
Residential Developments
- Verano: A Dubai Studio City gem featuring 258 smart apartments and resort-style amenities that blur the line between vacation and everyday living
- Legado: Standing 34 stories tall in Jumeirah Village Circle with 343 units and three entire floors dedicated solely to resident amenities
- Fairway Residences: 156 apartments in Sports City that combine contemporary design with functional living spaces
- Serene Gardens I & II: Twin developments offering 469 units with exceptional metro connectivity in Discovery Gardens
- Elevate: 223 fully-furnished smart homes where technology enhances rather than complicates daily life
- Prime Gardens: Modern apartments completed in 2024 featuring intuitive home automation systems
- Prime Townhouses: Family-focused community in Al Furjan that prioritizes space and neighborhood connection
- Prime Views: Meydan Avenue residences offering dramatic Downtown Dubai vistas
- Prime Villas: Exclusive 31-unit community in Dubai Sports City with provisions for private swimming pools
Commercial Developments
- Prime Business Centre: Dual commercial buildings in JVC featuring basement facilities, ground-floor retail, and 17 floors of premium office space designed specifically for productivity and business growth.
Areas of Expertise
The developer has honed specific strengths that differentiate their properties in Dubai’s crowded market:
- Architectural Innovation: Creating distinctive designs that stand out without sacrificing functionality or livability
- Technology Integration: Implementing smart systems that genuinely enhance resident experience rather than serving as mere marketing points
- Strategic Land Acquisition: Identifying emerging areas poised for growth before they become obvious investment targets
- Sustainable Luxury: Developing properties that maintain opulence while incorporating responsible environmental practices
Services Offered
- End-to-End Development: Managing the entire creation process from land acquisition through design, construction, marketing, and sales
- Investment Consulting: Providing comprehensive guidance for investors seeking to maximize returns in Dubai’s dynamic property market
- Custom Design Solutions: Offering bespoke modification options to meet specific client requirements and preferences
- Handover Support: Facilitating smooth transitions from purchase to occupancy with dedicated orientation programs
- Aftercare Programs: Maintaining relationships with buyers long after purchase through dedicated support services
Why Choose Prescott Development?
- Market Knowledge That Matters: With 17+ years navigating Dubai’s property landscape and 1,100+ completed units, the firm brings experience that can’t be simulated. Their current 1,500+ units under construction demonstrate ongoing market confidence.
- Relationship-Centered Approach: The developer views property transactions not as one-time sales but as the beginning of long-term relationships, reflecting a client-first mentality that permeates operations.
- Location Intelligence: Properties aren’t placed randomly. Each development undergoes rigorous location analysis, examining factors like infrastructure development, transport links, and neighborhood trajectory - protecting buyer investments.
- Innovation Without Gimmicks: The company approaches innovation practically, incorporating technologies and design elements that enhance daily living rather than serving as mere selling points.
- Construction Beyond Compliance: Buildings don’t just meet regulatory standards; they’re built to surpass them. The developer employs quality control protocols that frequently exceed standard industry practices.
- Lifestyle-First Amenities: From fitness centers to children’s play areas, amenities aren’t afterthoughts but carefully considered components of a cohesive living environment.
