Portfolio
The branded residential ventures that Hilton offers in the UAE are created under the careful collaboration with the top developers of the industry, and each of them helps Hilton to achieve its expansion strategy in the region. Its brand is spread throughout Dubai, Abu Dhabi and Ras Al Khaimah, in which luxury is combined with long term value by hospitality-led design.
One of the flagship projects is the DoubleTree by Hilton Residences at Jumeirah Garden City Dubai. This is an upscale urban residential development developed in collaboration with WestF5 and caters to selective residents who are keen on experiencing an upscale lifestyle coupled with convenience in features that are similar to hotels. It combines modern architecture Cleveland with the intelligent hospitality services setting a new norm in branded urban residential buildings.
Hilton has collaborated with M Hospitality at the Hilton residences at Al Marjan Island in the larger selection of the master-planned coastal destination in Ras Al Khaimah. The resort-type project also grants its residents the feeling of tranquil beach life which is backed up with Hilton seal of service and quality.
The other interesting project is Mallside Residence and Hotel, Curio Collection by Hilton, which is located at the most well-known Dubai Hills Estate. This mixed-use property is brought to the market by ESG Hospitality, integrating art of living branded residences with a five-star hotel, performed in a boutique form, which goes in line with the separate design and identity of the Curio Collection.
Aldar Properties is the pioneer behind several branded transformations in Abu Dhabi in partnership with Hilton. These involve the opening of Waldorf Astoria Residences Abu Dhabi, repositioning Eastern Mangroves to a Waldorf Astoria and reconceptualization of Tilal Liwa, to a luxury desert resort. Every project demonstrates how Hilton can make its brand offer flexible to lifestyle needs and profile of places to visit.
Besides, Hilton has had long-term partnership with the Al Habtoor Group, operating luxury hotels in Al Habtoor City under Hilton brand including Habtoor Palace LXR Hotels and Resorts and V Hotel Curio Collection. In the meantime, Miral Asset Management has joined forces with Hilton on The Hilton Family Hotel on Yas Island, supporting the presence of the brand in the popular tourist and leisure destination of Abu Dhabi. The Hilton Family Hotel on Yas Island will be joining the other 18 establishments by Hilton that are currently located in the Gulf in various cities.
Area of Expertise
Hilton has much more knowledge in running the hotel business than in the realm of actual property, the company has touched upon all the aspects of branded residential development. The business provides partners with some strategic advantage in the following ways:
- Residential Brand Integration: The simple merging of residential projects with the worldwide renowned luxury and lifestyle brands of Hilton.
- Pre-Development Advisor: On the architectural design, unit planning, amenity programming, and strategies to follow the market trends.
- Sales and Marketing Strategy: Providing effective branding, positioning and campaign direction of off-plan sales and post-launch sales.
- Premium Hospitality Design: This is through making sure that each apartment is constructed of international specifications both in terms of aesthetics and purpose.
- Franchise & Licensing Advisory: Altering brand models depending on where a project is located, what the developer is out to achieve and/or, buyer characterization.
- Premium Positioning: Incorporating the strong name of Hilton to the property value and assurance of the buyer.
Services Offered
Hilton provides a full lifecycle suite of services that ensure partners to guide them through the lifecycle of a project and protect the brand value and operational excellence.
- Supporting Product Development: Hilton provides developers support through the formative stages of the design process helping to produce the product mix, layouts, facilities and services.
- Sales Enablement: The company offers the developers a powerful brand story, a sales material and launches it in the market.
- Operation Control: Hilton makes sure properties are offered and operated to its international standards—taking care of service delivery, personnel and HOA frameworks.
- Design Advisory: Hilton has a technical services team that constantly advises the Developers in order to keep them in line with the brand.
- Owner & Resident Services: Luxury hospitality programs, concierge services as well as maintenance structures are offered to the residents.
- Brand Licensing and Partnership Management: Hilton offers adaptable patterns to adjust every project to the market needs, however, maintaining its luxury criteria.
Why Choose Hilton Residences
For developers in the UAE, partnering with Hilton means accessing more than a name—it’s about leveraging a legacy of excellence and a formula that consistently delivers value. The obvious benefits of Hilton partnerships are:
- Brand Power: The name of Hilton increases the project visibility, the speed of sales, and the reliability of investors, both in local and international markets.
- Premium Pricing: Hilton brand properties sell at a 20-30% price premium and case-study properties such as Waldorf Astoria Las Vegas have proven up to 40%.
- Market Insight: Developers have unrivaled access to data, buyer trend and competitive benchmarking due to the global presence of Hilton.
- Operation Criticality: This gives Hilton developers and buyers the advantage of its operating experience with thousands of luxury units across the world.
- Public-Private Partnership: The streamlining of Hilton with the government helps the hospitality and tourism sector to grow in the UAE on large-scale.
